Presentation Title

Social Media

About the Presentation

Pennsylvania is committed to continuously improving highway safety. For instance, PennDOT aims to reduce fatalities from 1,413 in 2010 to 706 by 2030. One way to do this is by educating the public through every avenue possible. This is where social media comes in – where just one Facebook post has the potential to reach more than 800,000 people. This session will help you understand how your organization can leverage social media to increase safety awareness.

The Presenters
Larissa Newton, Digital Director, PADOT
Presenter Biography

Larissa Newton is digital director for the Pennsylvania Department of Transportation, overseeing 11 Twitter accounts, three Facebook accounts, two Instagram accounts and two YouTube accounts. She also manages content for the department’s website,, which was redesigned a little more than a year ago. One of the department’s main objectives is safety, which she helps communicate to the public through engaging social media campaigns.